Not in his image: The moderating effect of gender on religious appeals

Title:
Not in his image: The moderating effect of gender on religious appeals
Authors:
Djupe, Paul A.; Calfano, Brian R.
Citation:
Calfano, Brian R. and Paul A. Djupe. (2011). “Not in His Image: The Moderating Effect of Gender on Religious Appeals.” Politics & Religion 4(3): 338-354.
Publisher:
Politics and Religion
DATE ISSUED:
Aug-2011
PERMANENT LINK:
http://hdl.handle.net/2374.DEN/5059; http://hdl.handle.net/2374
Type:
Article
Language:
en_US
Description:
Religious appeals have been part and parcel of campaign strategy for decades. Most often, however, these appeals to have come from men, but little is known about how women would fare using religious appeals on the campaign trail. To remedy this, we used an experimental design to examine voter reaction to religious appeals from a female and a male candidate competing for an open United States Senate seat. We find that women's use of religious appeals is governed by the dynamics of tokenism — reinforcing traditional gender stereotypes and serving to reduce voter support of the female candidate. This suggests that women must be careful in using a key campaign tool traditionally employed by men, and that this may affect the extent to which female candidates can effectively shape voter perceptions on the campaign trail.
ISSN:
17550483
Appears in Collections:
Faculty Publications

Full metadata record

DC FieldValue Language
dc.contributor.authorDjupe, Paul A.en
dc.contributor.authorCalfano, Brian R.en
dc.date.accessioned2013-01-02T20:14:42Zen
dc.date.accessioned2013-12-18T21:08:14Z-
dc.date.available2013-01-02T20:14:42Zen
dc.date.available2013-12-18T21:08:14Z-
dc.date.created2011-08en
dc.date.issued2011-08en
dc.identifier.citationCalfano, Brian R. and Paul A. Djupe. (2011). “Not in His Image: The Moderating Effect of Gender on Religious Appeals.” Politics & Religion 4(3): 338-354.en_US
dc.identifier.issn17550483en
dc.identifier.urihttp://hdl.handle.net/2374.DEN/5059en
dc.identifier.urihttp://hdl.handle.net/2374-
dc.descriptionReligious appeals have been part and parcel of campaign strategy for decades. Most often, however, these appeals to have come from men, but little is known about how women would fare using religious appeals on the campaign trail. To remedy this, we used an experimental design to examine voter reaction to religious appeals from a female and a male candidate competing for an open United States Senate seat. We find that women's use of religious appeals is governed by the dynamics of tokenism — reinforcing traditional gender stereotypes and serving to reduce voter support of the female candidate. This suggests that women must be careful in using a key campaign tool traditionally employed by men, and that this may affect the extent to which female candidates can effectively shape voter perceptions on the campaign trail.en_US
dc.language.isoen_USen_US
dc.publisherPolitics and Religionen_US
dc.relation.ispartofFaculty Publicationsen_US
dc.titleNot in his image: The moderating effect of gender on religious appealsen_US
dc.typeArticleen_US
dc.contributor.institutionDenison Universityen_US
dc.date.digitized2013-01-02en
dc.contributor.repositoryDenison Resource Commonsen_US
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