The impact of negative campaigning: Evidence from the 1998 senatorial primaries

Title:
The impact of negative campaigning: Evidence from the 1998 senatorial primaries
Authors:
Djupe, Paul A.; Peterson, David A.M.
Citation:
Djupe, Paul A. and David A.M. Peterson. (2002). “The Impact of Negative Campaigning: Evidence from the 1998 Senatorial Primaries.” Political Research Quarterly 55(4): 845-860.
Publisher:
Political Research Quarterly
DATE ISSUED:
Dec-2002
PERMANENT LINK:
http://hdl.handle.net/2374.DEN/5041; http://hdl.handle.net/2374
Type:
Article
Language:
en_US
Description:
We investigate the amount of negative campaigning in the 1998 senatorial primaries and the ramifications of negative campaigning on primary turnout and general election outcomes. A large literature has developed to show whether primary divisiveness has significant consequences for electoral outcomes, though we do not have much knowledge about what primary divisiveness entails (Bernstein 1977: 540). We employ a holistic measure of campaign negativity measured by coding newspaper articles three months prior to the primary to uncover how much negativity exists in senatorial primaries, which campaigns turn negative, and the relationship between primary negativity and several campaign factors. We find that primary divisiveness is strongly related to campaign negativity, negativity boosts primary turnout, while divisiveness depletes a nominee's general election fortunes.
ISSN:
10659129
Appears in Collections:
Faculty Publications

Full metadata record

DC FieldValue Language
dc.contributor.authorDjupe, Paul A.en
dc.contributor.authorPeterson, David A.M.en
dc.date.accessioned2013-01-02T19:07:46Zen
dc.date.accessioned2013-12-18T21:08:00Z-
dc.date.available2013-01-02T19:07:46Zen
dc.date.available2013-12-18T21:08:00Z-
dc.date.created2002-12en
dc.date.issued2002-12en
dc.identifier.citationDjupe, Paul A. and David A.M. Peterson. (2002). “The Impact of Negative Campaigning: Evidence from the 1998 Senatorial Primaries.” Political Research Quarterly 55(4): 845-860.en_US
dc.identifier.issn10659129en
dc.identifier.urihttp://hdl.handle.net/2374.DEN/5041en
dc.identifier.urihttp://hdl.handle.net/2374-
dc.descriptionWe investigate the amount of negative campaigning in the 1998 senatorial primaries and the ramifications of negative campaigning on primary turnout and general election outcomes. A large literature has developed to show whether primary divisiveness has significant consequences for electoral outcomes, though we do not have much knowledge about what primary divisiveness entails (Bernstein 1977: 540). We employ a holistic measure of campaign negativity measured by coding newspaper articles three months prior to the primary to uncover how much negativity exists in senatorial primaries, which campaigns turn negative, and the relationship between primary negativity and several campaign factors. We find that primary divisiveness is strongly related to campaign negativity, negativity boosts primary turnout, while divisiveness depletes a nominee's general election fortunes.en_US
dc.language.isoen_USen_US
dc.publisherPolitical Research Quarterlyen_US
dc.relation.ispartofFaculty Publicationsen_US
dc.titleThe impact of negative campaigning: Evidence from the 1998 senatorial primariesen_US
dc.typeArticleen_US
dc.contributor.institutionDenison Universityen_US
dc.date.digitized2013-01-02en
dc.contributor.repositoryDenison Resource Commonsen_US
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