Taking Late Night Comedy Seriously: How Candidate Appearances On Late Night Television Can Engage Viewers

Title:
Taking Late Night Comedy Seriously: How Candidate Appearances On Late Night Television Can Engage Viewers
Authors:
Parkin, Michael
Abstract:
Candidate appearances on entertainment television have become a staple of recent presidential campaigns, yet little is known about their effect on voters. Many assume that they leave viewers uninformed and focused on the candidate's personal image. In this article, the author investigates this idea with an experiment using John Kerry's 2004 appearance on the Late Show with David Letterman. He finds that-contrary to popular expectations-late night interviews have particular features that can, at times, engage otherwise politically disinterested viewers, causing them to process and recall substantive policy information.
Citation:
Parkin, Michael. 2010. "Taking Late Night Comedy Seriously: How Candidate Appearances On Late Night Television Can Engage Viewers." Political Research Quarterly 63(1): 3-15.
Publisher:
SAGE Publications
DATE ISSUED:
2010-03
Department:
Politics
Type:
article
PUBLISHED VERSION:
10.1177/1065912908327604
PERMANENT LINK:
http://hdl.handle.net/11282/309927

Full metadata record

DC FieldValue Language
dc.contributor.authorParkin, Michaelen_US
dc.date.accessioned2013-12-23T16:21:13Z-
dc.date.available2013-12-23T16:21:13Z-
dc.date.issued2010-03en
dc.identifier.citationParkin, Michael. 2010. "Taking Late Night Comedy Seriously: How Candidate Appearances On Late Night Television Can Engage Viewers." Political Research Quarterly 63(1): 3-15.en_US
dc.identifier.issn1065-9129en_US
dc.identifier.urihttp://hdl.handle.net/11282/309927-
dc.description.abstractCandidate appearances on entertainment television have become a staple of recent presidential campaigns, yet little is known about their effect on voters. Many assume that they leave viewers uninformed and focused on the candidate's personal image. In this article, the author investigates this idea with an experiment using John Kerry's 2004 appearance on the Late Show with David Letterman. He finds that-contrary to popular expectations-late night interviews have particular features that can, at times, engage otherwise politically disinterested viewers, causing them to process and recall substantive policy information.en_US
dc.language.isoen_USen_US
dc.publisherSAGE Publicationsen_US
dc.identifier.doi10.1177/1065912908327604-
dc.subject.departmentPoliticsen_US
dc.titleTaking Late Night Comedy Seriously: How Candidate Appearances On Late Night Television Can Engage Viewersen_US
dc.typearticleen_US
dc.identifier.journalPolitical Research Quarterlyen_US
dc.subject.keywordPolitical communicationen_US
dc.subject.keywordElections and voting behavioren_US
dc.subject.keywordPolitical psychologyen_US
dc.subject.keywordPublic opinionen_US
dc.subject.keywordPolitical participationen_US
dc.identifier.volume63en_US
dc.identifier.issue1en_US
dc.identifier.startpage3en_US
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