Campaign Communications in US Congressional Elections

Title:
Campaign Communications in US Congressional Elections
Authors:
Parkin, Michael; Druckman, James N.; Kifer, Martin
Abstract:
Electoral campaigns are the foundation of democratic governance; yet scholarship on the content of campaign communications remains underdeveloped. In this paper, we advance research on U.S. congressional campaigns by integrating and extending extant theories of campaign communication. We test the resulting predictions with a novel dataset based on candidate Web sites over three election cycles. Unlike television advertisements or newspaper coverage, Web sites provide an unmediated, holistic, and representative portrait of campaigns. We find that incumbents and challengers differ across a broad range of behavior that reflects varying attitudes toward risk, that incumbents’ strategies depend on the competitiveness of the race, and that candidates link negative campaigning to other aspects of their rhetorical strategies. Our efforts provide researchers with a basis for moving toward a more complete understanding of congressional campaigns.
Citation:
Parkin, Michael, James N. Druckman, and Martin Kifer. 2009. "Campaign Communications in US Congressional Elections." American Political Science Review 103(3): 343-366.
Publisher:
Cambridge University Press for American Political Science Association
DATE ISSUED:
2009
Department:
Politics
Type:
article
PUBLISHED VERSION:
10.1017/S0003055409990037
PERMANENT LINK:
http://hdl.handle.net/11282/309584

Full metadata record

DC FieldValue Language
dc.contributor.authorParkin, Michaelen_US
dc.contributor.authorDruckman, James N.en_US
dc.contributor.authorKifer, Martinen_US
dc.date.accessioned2013-12-23T16:12:45Z-
dc.date.available2013-12-23T16:12:45Z-
dc.date.issued2009en
dc.identifier.citationParkin, Michael, James N. Druckman, and Martin Kifer. 2009. "Campaign Communications in US Congressional Elections." American Political Science Review 103(3): 343-366.en_US
dc.identifier.issn0003-0554en_US
dc.identifier.urihttp://hdl.handle.net/11282/309584-
dc.description.abstractElectoral campaigns are the foundation of democratic governance; yet scholarship on the content of campaign communications remains underdeveloped. In this paper, we advance research on U.S. congressional campaigns by integrating and extending extant theories of campaign communication. We test the resulting predictions with a novel dataset based on candidate Web sites over three election cycles. Unlike television advertisements or newspaper coverage, Web sites provide an unmediated, holistic, and representative portrait of campaigns. We find that incumbents and challengers differ across a broad range of behavior that reflects varying attitudes toward risk, that incumbents’ strategies depend on the competitiveness of the race, and that candidates link negative campaigning to other aspects of their rhetorical strategies. Our efforts provide researchers with a basis for moving toward a more complete understanding of congressional campaigns.en_US
dc.publisherCambridge University Press for American Political Science Associationen_US
dc.identifier.doi10.1017/S0003055409990037-
dc.subject.departmentPoliticsen_US
dc.titleCampaign Communications in US Congressional Electionsen_US
dc.typearticleen_US
dc.identifier.journalAmerican Political Science Reviewen_US
dc.identifier.volume103en_US
dc.identifier.issue3en_US
dc.identifier.startpage343en_US
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